Erica Sirotich: Our Illustrator
Posted By Suzy Allman Jan 18, 2013
Erica Sirotich's illustrations -- animal-inspired, playful, childlike and unique -- are the perfect fit for CharlieDog and Friends' branding.
We knew we wanted a logo that would stand out, but where to start? It was sheer accident that we found Erica Sirotich's work, but from the moment we saw her childlike illustrations, we knew she'd be the perfect artist for CharlieDog and Friends -- if we could get her! Erica's shop is CuddleFish Press.; her colorful work is available for purchase on products ranging from newborn gifts to "Ex Libris" book plates.
Erica specializes in "nailing it" on the very first try. And that was our experience.
Illustrations for forthcoming buttons, part of CharlieDog and Friends branding. Copyright Erica Sirotich 2012.
Illustration: "He Loves Capturing Firefiles", one of a set of four illustrations for CharlieDog packaging. Copyright Erica Sirotich 2012.
Our logo is visually fun and engaging and captures the spirit of our company's mission, which is to teach children to adopt their next pet. Erica nailed it on the first try -- in fact, her first try was a logo SHE later rejected in favor of this one, which is even better.
This little piece of adorability is our very first CharlieDog holiday card 2012, to be sent out to our best fans and dear customers. We love it. Guess how many revisions we had to do to this one? (Same as logo :0))
Have a look at her Erica's website. You can follow her "critterica" on Facebook and Dribbble, and on her Flickr photo stream.